Brand Yourself
Did you
accidentally leave your water bottle sitting at the gym? No problem. It won’t
get picked up by the wrong person because it has your initials on it. Monogramming
is all the rage—no longer is monogramming only used for handkerchiefs and
cufflinks, but more so for everyday products. I even saw a little girl with a
monogrammed hair bow the other day!
According
to the dictionary, a monogram is a design consisting of two or more alphabetic
letters combined or interlaced, typically one’s initials. The encyclopedia
furthers the explanation by stating that monograms were anciently used as a
seal, badge, or arms. They were first used on coins, but later on documents.
Only the elite—such as princes, dignities, magistrates, and notaries—had and
used monogrammed items.
On into the
20th century, the notion of monogramming being elite remained. Even
though it was a more commonly used practice, monograms were only etched or
embroidered onto treasured possessions. However, Melinda Dement, owner and
operator of Dement Studios, who has been monogramming and embroidering since
1980 and giving educational seminars at Imprinted Sportswear Shows, does not
think it is about being elite. She feels it is not about what is getting
monogrammed, but more so it is about the technology doing the monogramming. Traditionally
speaking, monograms were drawn by extremely skilled artists. Modern technology
has standardized lettering, which in turn has made monogramming available to a
mass amount of the population.
A mass
amount of people is an understatement when it comes to the popular monogram
company, Marley Lilly. Currently their Facebook page has 65,108 likes and their
Twitter has 46,723 followers. If it gives you any sense of their popularity, I
have updated these numbers more than three times while researching
monogramming. After enquiring from the company’s customer service department, I
learned that the company has experienced rapid growth. It originally started
out in a recent college graduate’s home with a single embroidery machine.
Now—four years later—the company is ran by the woman and her husband and they
have a large facility with over 25 employees. The products that they now offer
range from clothing and jewelry to bags and iPhone covers.
“We have
always loved monograms and their sophisticated and preppy southern appeal.
Growing up in the South monograms have always been big! We are just happy that
the rest of the world has caught on and that the trend continues! Whatever we
can do to keep the ladies looking classy!” said Brittany, Marley Lilly
employee.
When it
comes to Virginia Tech students, monograms are just that! Around campus I have
personally seen a number of monograms on a huge variety of products. Clothing
as simple as t-shirts are now being monogrammed on the pockets, which is
turning the plain grungy shirt into a classy day-wear. I spent time asking
multiple girls in my sorority how they felt about monograms, how many
monogrammed items they owned, and what the items were.
“They are a
cuter way to identify your belongings,” said Heather Fernandez, who owns a
monogrammed blanket, luggage set, and multiple hair bows.
“They are
classic and have gone in and out of style for many years. They are a fun way of
expression,” said Anna Hubbard, owner of monogrammed clothing, luggage, and
home décor.
“I enjoy
their look. I feel they add a special addition to items, and I like being able
to make it more personal,” said Jennifer Attard, whose planner is monogrammed,
as well as a few of her pieces of jewelry.
“Personalized
stuff is in style. Plus it makes something even more unique to you,” said
Dorothy Willis, who claims to own more than 10 monogrammed items.
Aside from
personal views, I wanted to get a more reasoned opinion so I asked Catie
Stockdale, who is a senior in the apparel program, to explain the apparent
trend and popularity of monogramming. “I think that monograms are so popular
because it is a very obvious mode of self-expression when we all live in a
world where all girls follow the same trends and dress pretty similarly. I
think that the ornate designs and combinations of letters are very
individualistic and give the person a fun logo that is unique to them, like
they are their own brand, their own person. It is a great outlet for identity
and self-expression, especially combined with fashion. Plus monograms started
becoming popular after Lauren Conrad was seen wearing a gold Jennifer Zeuner
monogrammed necklace years ago,” said Stockdale.
However,
style is not the only reason to monogram your possessions. Monogramming can
also be a very functional practice—especially for kids. No longer do scarves
and gloves have to be tossed from the lost-and-found box. Lunch boxes and book
bags will not be mixed up anymore. Sorting laundry is being made easier—just
look for the initials!
Elizabeth
Mayhew, writer for the Seattle Times, contributes the trend to branding and
logos. This day and age it is all about promoting yourself. On Facebook users
upload all of their pictures, hoping for the most likes and comments. On
Twitter users unleash all of their inner feelings. On Instagram users share
pictures of exactly what they are doing at the moment. Lastly, on Snap Chat
users give their friends an up close and personal view of their face. The world
we live in thrives on being the unique individuals that we are. Thus, having
monograms is like having our own logos.
Mayhew also
believes that modern technology contributes to the easy branding. She believes
that the ability to view personalization on the screen before ordering it makes
the whole process more pleasurable. There is no more waiting for your shipment
to come in with your fingers crossed that it all looks the way you intended.
So what are
you waiting for? Monogramming has been made fast and easy by our generation.
Join the trend, and brand yourself.
Written By Cait W
Cait is a recent graduate of Virginia Tech, where she majored in Communication and minored in Popular Culture. Within her major, she specialized in electronic and print journalism. During her time at Tech she was a charter member of Gamma Phi Beta and served on the executive council. She is currently residing in her hometown of Halifax, Virginia. Cait is working for her family business, while continuing her job search.
25 comments
I just graduated with a minor in Material Culture (which I imagine is very similar to Cait's Popular Culture minor!) and I wish I had come up with the idea to chronicle the history of monogramming and its resurgence in the present day! It would be really cool to explore the birth of monograms to how they were used and then bring in the modern take on monograms :) Loved this post!
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